Visual Impact
Demonstrate automation's power through visuals.
Bookkeeping Automation
Bookkeeping Automation Landing Demo
Visualizing the silent value of automation.
CFO-FocusAI Automation
The Challenge
Bookkeeping firms struggle to show tangible automation value.
Prospects don't understand the time and cost savings of automation until they've already understood, creating a trust gap in the sales process.
Strategic Insight
Key strategic pillars
ROI Calculation
Let prospects see their own time and cost savings.
Minimal Onramp
Keep the design minimal, value-focused over copy.
Design Solution
An interactive automation showcase
Landing page + animated workflow demo (Sketch)
"Hours Saved" calculator mock
Visual integration map of connected software (QuickBooks, Excel, Rent)
CTA micro-flow leading to automation audit booking
Deliverables
What we created
Landing workflow demo
Calculator UI mock
Onboarding checklist
Daily system + action brief
Design-Led KPIs (Modeled Impact)
Projected outcomes
+45%
Demo requests
Value-first visuals enhance engagement and reduce drop-off on contact
+25%
Engagement time
Interactive calculator prevents abandonment
Tools & Approach
Our design toolkit
FigmaSketchMotion prototypes
Client Feedback
"A design that speaks in numbers and visuals — turning automation from abstract promise into tangible value."
David Rodriguez
Founder, Automated Bookkeeping Co.